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Book: “Not in Love” by Ali Hazelwood
Publishing Info: Berkley, June 2024
Where Did We Get This Book: eARC from blog tour!
Where You Can Get This Book: WorldCat.org | Amazon | Indiebound
Book Description: Rue Siebert might not have it all, but she has enough: a few friends she can always count on, the financial stability she yearned for as a kid, and a successful career as a biotech engineer at Kline, one of the most promising start-ups in the field of food science. Her world is stable, pleasant, and hard-fought. Until a hostile takeover and its offensively attractive front man threatens to bring it all crumbling down.
Eli Killgore and his business partners want Kline, period. Eli has his own reasons for pushing this deal through – and he’s a man who gets what he wants. With one burning exception: Rue. The woman he can’t stop thinking about. The woman who’s off-limits to him.
Torn between loyalty and an undeniable attraction, Rue and Eli throw caution out the lab and the boardroom windows. Their affair is secret, no-strings-attached, and has a built-in deadline: the day one of their companies will prevail. But the heart is risky business – one that plays for keeps.
Serena’s Thoughts
First of all, I’ve loved being included in these blog tours and truly appreciate the opportunity to participate! I’ve loved most books I’ve read by Ali Hazelwood, up to this point, so I was excited to check this one out! Unfortunately, I have to admit up top that not only was this my least favorite book by Hazelwood so far, but it was a let down of a read for me in most ways. Now, of course, this is a subjective take, especially the things that didn’t work for me, and many of my complaints may work great for others!
First of all, I was disappointed to find that this was a duel POV romance story. Hazelwood has always been a favorite of mine for the simple fact that she writes single POV love stories, something that I always prefer. And, I’m sorry to say, but I think the change in format was for the worse in general. More often than not, I feel like authors end up using duel POV as a crutch when conveying the a love story. Instead of showing the romance building, the narrative simply switches between POVs where both characters simply tell the reader how much they adore the other. And we had much of that here. Gone was much of the nuance and the romantic scenes/action that show the characters growing to love one another.
What’s worse, given the nature of the way this relationship builds, instead of telling the reader how much they each are growing to care for one another, we ended up with a whole lot of inner thoughts about simply wanting to jump into bed with one another. The male POV was especially rough in this arena. I don’t care to repeat the number of times he reflects on how great of a lay Rue is. This is all fine and dandy, but not something I need to be in someone’s head to hear about repeatedly.
I also thought the balance was off in this book between the spice scenes and the emotional development: there was too much of the former and not enough of the latter. Rue, in particular, had an interesting background and I enjoyed learning more about her backstory and watching her come out of her shell a bit. But for his part, Eli felt a bit too much like your standard “golden retriever esque tech bro” type character. He also seemed to immediately fall into instalove/lust with Rue from their very first scene together, which didn’t leave the story anywhere to go for him.
Unfortunately, I didn’t love this book, which I’m so disappointed to report. I’ve really enjoyed Hazelwood’s romances in the past, but many aspects of this were just never going to be for me (the duel POVS, the balance of spice to plot, etc.). Others who like these elements may enjoy this one more.
Kate’s Thoughts
There is a reason that Ali Hazelwood is probably my favorite romance author, and that is because in some ways I know exactly what to expect, but in other ways she knows how to catch me off guard. I usually know a few things about what I’m going to get into with her novels, and that is they are always going to have quirky and science minded protagonists, and there will be some steamy spicy moments. “Not In Love” is no exception to this, and it still works for me for the most part. I really enjoyed our female lead Rue, as she was probably Hazelwood’s most coded as neurodivergent character yet, and I am always going to be ALL about that kind of representation. Especially since she is never put down or made to feel bad for it by those who matter. I wasn’t as big of a fan as Eli, and it’s for the same reasons that Serena lists above. But I DO appreciate that Hazelwood has been experimenting a bit within her sub genre approaches as of late, whether it was a stellar dive into paranormal romance in “Bride” or a tamer and more chaste take on YA romance in “Check and Mate”. In this one she explores kink and BDSM as Rue and Eli do their forbidden lust/romance, and I kept thinking about “Secretary” as I read, which is a good thing because that movie is WILD and oh my GOD JAMES SPADER. Anyway. I have no experience in the BDSM/kink community so can’t speak to how accurate it is, but I like that Hazelwood is expanding her horizons.
But I do find myself agreeing with her frustration with the way the romance progressed as was presented, though in my case it may have more to do with personal preference more than anything else. I have been used to Hazelwood taking her sweet time with the romances in her books, building up the sexual tension and the friendship and intimate aspects to her love birds at.a pace that makes for lots of fun moments and then a HUGE pay off when they do consummate. Well in “Not In Love”, while there is a BIT of a wait, the sexytimes payoff is a bit sooner than a lot of her past books, and for me it felt like we were going off prematurely. Which I fully recognize is a bit of a silly criticism for a forbidden romance/no strings turned more romance. But it’s a tried and true pattern for me and my reading tastes that romances that have a lot of spice too soon don’t connect for me as well as that sweet sweet slow burn, and that’s, of course, incredibly subjective. I know plenty of people who will see this as a huge plus.
So while some parts of “Not In Love” didn’t quite click for me, I did enjoy other aspects of it like I have in previous books by Hazelwood. I still can’t wait for whatever she comes up with next.
Serena’s Rating 6: The duel POV hampered rather than helped the love story, and the spice scenes were not the best and overshadowed the plot.
Kate’s Rating 7: I like that Hazelwood continues to explore different angles and sub genres of romance, and I like how unapologetically neurodivergent Rue is. But as someone who really likes there to be some build up to spice for a slow burn pay off, “Not In Love” went a little too hard too fast for me.
Reader’s Advisory
“Not in Love” is on this Goodreads list: Rom Coms
The Library Ladies 