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Book: “Quaint Folk” by Bitterl Karella
Publishing Info: Run For It, October 2026
Where Did I Get This Book: I received an ARC from the publisher at ALAAC26
Where You Can Get This Book: WorldCat.org | Amazon | Indiebound
Book Description: From the outside, it looks like Jessica has the perfect life. She’s a stay-at-home mom, married to a man with a respectable job, raising a son they adore. Her family is as wholesome as all-American pie. But deep down, Jessica knows there’s something wrong with her; she knows she can’t escape her past.When her husband’s job has them move abroad, Jessica thinks this is her chance for a fresh start. On the remote island of Hasenhurst, the modern world can’t get in. The people there grow their own herbs, make their own jam, and mind their own business. They believe in folk tales and the power of dreams. They tell visitors, we’re a quaint, quiet people.The right sort of family would do well here.Jessica is determined to be the right kind of person for a family―and a life―like this. But as she tries to befriend the townsfolk and learn their ways, she soon realizes that beneath the town’s cozy idyll, something sickly-sweet and rotten lays buried …
Review: Thank you to Run For It for providing me with an ARC at ALAAC26!
Sometimes when I’m at ALA’s Annual Conference I stumble upon a book that I have never heard of, but am then incredibly intrigued by when it crosses my path. This year that honor went to “Quaint Folk” by Bitter Karella. I had never heard of it. But when I saw this amazing cover with so many folk horror and “Wicker Man” visuals all with neon coloring, I HAD to have it. May as well be catnip to me! Well, “Quaint Folk” wasn’t a one to one (but queer!) “Wicker Man” homage, but it’s still very much in the tradition of other folk horror classics.
I will admit that the comparisons to “The Wicker Man” really roped me in, but I definitely think the foundation and homage is there (the cover alone with the Green Man imagery REALLY stood out to me). This book is self aware and tongue in cheek with its folk horror elements, and sometimes it felt a little TOO twee for this reader, and some of the folk horrorness of it all got bogged down because of it. But it is clear that Karella loves the folk horror genre, and it all works as a folk horror tale (an outsider family, a seemingly perfect but perhaps sinister community pulling them in). I also enjoyed the framing of each chapter with ‘quotes’ about Hasenhurst, the traditions that are found there (Tigglestide Eve, and the entity Round Robin), which helps slowly set up the reveal and build the tension as the story goes on and Jessica, Sandy, and Greg are becoming more entangled.
But I also liked the way that “Quaint Folk” works in themes of queerness and identity into this book, mostly explored through Jessica herself as well as her nonbinary child Sandy. For Sandy it’s a bit more staightforward, as they are very self assured in their identity and have very supportive parents in Jessica and Greg. Sandy has a harder time fitting in in the new community, though they do make a connection with a girl named Georgette, who hates having to conform to female gender norms and insists that people call her George, even though she is constantly warned that the mysterious Round Robin doesn’t like people moving outside their gender. Not that she cares. I really enjoyed seeing both of these characters exploring their gender expressions, and their interactions are pretty funny with the more subdued Sandy and the WHOLLY unhinged George playing off each other. Jessica’s own journey of identity is a bit more difficult. She has religious trauma from her adolescence, as she had romantic feelings for another girl and her parents were furious. She has since rejected religion, but has still felt a need to conform with a perfect husband and perfect wife role, though when she gets to Havenhurst old temptations start to bubble up. It adds another layer of tension as the story goes on.
“Quaint Folk” is a unique folk horror tale that had themes I wasn’t expecting! While the comparisons to “The Wicker Man” didn’t really ring as true as I had hoped, I still had fun with it.
Rating 7: A witty satire on folk horror that also frames the sub genre through a queer lens, “Quaint Folk” has fun with a long loved trope and brings new perspectives to it.
Reader’s Advisory:
“Quaint Folk” is included in the Goodreads blog post “Peek If You Dare: Our Guide to to New Horror Books Coming This Fall”.


















