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Book: “youthjuice” by E.K. Sathue
Publishing Info: Soho Press, June 2024
Where Did I Get This Book: I received an ARC from the publisher.
Where You Can Get This Book: WorldCat.org | Amazon | Indiebound
Book Description: American Psycho meets The Devil Wears Prada: outrageous body horror for the goop generation.
A 29-year-old copywriter realizes that beauty is possible—at a terrible cost—in this surreal, satirical send-up of NYC It-girl culture.
From Sophia Bannion’s first day on the Storytelling team at HEBE, a luxury skincare/wellness company based in New York’s trendy SoHo neighborhood, it’s clear something is deeply amiss. But Sophia, pushing thirty, has plenty of skeletons in her closet next to the designer knockoffs and doesn’t care. Though she leads an outwardly charmed life, she aches for a deeper meaning to her flat existence—and a cure for her brutal nail-biting habit. She finds it all and more at HEBE, and with Tree Whitestone, HEBE’s charismatic founder and CEO.
Soon, Sophia is addicted to her HEBE lifestyle—especially youthjuice, the fatty, soothing moisturizer Tree has asked Sophia to test. But when cracks in HEBE’s infrastructure start to worsen—and Sophia learns the gruesome secret ingredient at the heart of youthjuice—she has to decide how far she’s willing to go to stay beautiful forever.
Glittering with ominous flashes of Sophia’s coming-of-rage story, former beauty editor E.K. Sathue’s horror debut is as incisive as it is stomach-churning in its portrayal of all-consuming female friendship and the beauty industry’s short attention span. youthjuice does to skincare influencers what Bret Easton Ellis did to yuppies. You’ll never moisturize the same way again.
Review: Thank you to Soho Press for sending me an ARC of this novel!
I am someone who has very little knowledge about skin care and beauty routines outside of knowing that I need to hide my pale pale body from the sun at all times. It probably doesn’t help that I absolutely cannot abide the feeling of any kinds of lotion on my skin, which makes skin care a little trickier. But even though I know very little about the beauty industry and anti-aging fads and techniques, I was still interested in giving “youthjuice” by E.K. Sathue a whirl. The cover itself is eye catching, with a pale pink background and a simple beauty jar with a bit of blood dripping from it. What’s not to love, really? After all, in a time when skincare and anti-aging beauty products have delved into the likes of bloodletting strategies like vampire facials (with some sometimes horrendous results), this kind of thing seems ripe for the picking in body horror, and Sathue rises to the occasion.
First let’s talk horror elements, because “youthjuice” has them in spades. Firstly, we have the obvious body horror stuff, as we follow Sophia Bannion as she begins a new job at the beauty company HEBE, and finds out that the new product she is testing ‘youthjuice’, may have some pretty macabre origins and ingredients. It’s a bit of a spoiler, but I’m sure that one can guess based on the book cover alone, that this new product contains some human derived ingredients, with some horrifying means to procure them. It’s still a pretty jarring trope, though it has a long and storied run not only in fiction (vampires living off of blood in their immortality), but also world history (Elizabeth Báthory, anyone?), and Sathue revives it here for a new generation, with a bit of an influencer and capitalistic twist. And it makes for some pretty gory and downright disgusting beats, with descriptions of blood of all types and conditions being thrown on the page. There were some bits that could have been expanded upon more in terms of cause and effect, though perhaps the ambiguity will work better for others reading it. The other horror aspect that I mostly enjoyed was Sophia herself, and how we come to find out she is an unreliable narrator of sorts, and why that is. We blend the modern day with a flashback to a time during her youth where she is learning about desire, power, and attraction, and how she comes to value these things in a way that turns her into the ambitious young woman in a new job that has some pretty dark secrets. It didn’t reinvent the wheel per se, but it worked for the story and I found it believable to the character and her arc.
And there are, of course, the satirical elements of this book that lampoon not only the beauty industry as a whole, but also the framing of a ‘mysterious girl boss’ leader who has captured the imaginations of her acolytes, her fans, and the industry as a whole. The CEO of HEBE is Tree Whitestone, an almost ethereal being of a woman whose is poised, articulate, charismatic, and ageless, who promises beauty and youth to her followers and consumers while exuding power and grace. Sathue paints the perfect picture of a dynamic engaging leader of a brand that feeds on a cult like devotion as well as a social media induced sense of FOMO, and how devotees with do just about anything, including getting into bathtubs full of actual blood, to have a chance to experience the newest miracle product that will surely solve their problems by restoring their youth. I couldn’t help but think about more recent online discourses about aging and beauty products/surgical options being used by younger and younger people because of this fear. Bathing in blood is pretty farfetched, but remember the vampire facials thing I mentioned above? It’s in the same general vicinity, I’d say.
“youthjuice” is an intriguing horror tale that parodies the beauty industry with some gross bits of body horror. It will be a fun pool read for the summer I would say.
Rating 7: An entertaining satire with some gnarly body horror moments, “youthjuice” is as enjoyable as it is, at times, disgusting.
Reader’s Advisory:
“youthjuice” is included in the Goodreads article/book list “From Time Travel to Tech Startups: Five Cross Genre Trends We’re Noticing”.
The Library Ladies 