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Book: “Influencer” by Adam Cesare
Publishing Info: Union Square & Co, October 2024
Where Did I Get This Book: I received a finished copy at a panel at ALAAC25
Where You Can Get This Book: WorldCat.org | Amazon | Indiebound
Book Description: Aaron Fortin is new in town. He drives a brand-new Acura—a gift from his parents for uprooting him in the middle of senior year. Showing up on his first day at the local public school in that nice of a car? He knows he’ll never blend in, and he doesn’t care to try. The car, the new kid mystique, he can use all that…
Crystal Giordano carpools to the same school in her friend Trevor’s beat-up van. In the van along with Crystal and Trevor are Paul, Harmony, and Gayle. Crystal’s technically part of their misfit group, but most of the time, she feels like she’s the only one who doesn’t fit.
When Aaron Fortin sits at their lunch table, Crystal can see he’s not who he says he is. But how big of a fraud is Aaron Fortin? Crystal clumsily exposes Aaron and becomes his target, falling victim to his insidious campaign to erase her. Only then does she discover who he truly is—and it’s so much worse than she thought.
As her friends begin to follow him one by one, Crystal wonders if she can protect them or if his influence is just too strong.
Review: Thank you to Union Square & Co for giving me a finished copy of this novel at ALAAC25!
So here is a story that perfectly reflects the fates of some of my ARCs. During the ALA Annual Conference in 2024, I picked up an ARC of the book “Influencer” by Adam Cesare. I grabbed it because 1) I have enjoyed other books by Adam Cesare and was happy to see he had a new one, and 2) I just love a thriller or horror story that uses social media influencers as a sticking point in their plots. Fast forward to the ALA Annual Conference in 2025, where I find myself attending a panel that has Adam Cesare, and he is talking about his 2024 “Influencer”…. A book that I wholly left by the wayside the year before. As I listened to him talk I thought to myself ‘ah shit, I really should have read “Influencer” by now, it sounds great’. Well good news! I got a new copy at ALAAC25, and I DID READ IT THIS TIME!
I had a lot of fun with this book! Once it hooked me in the very first chapter (which was a start that had QUITE a shocking bang I must say!), I had a really hard time putting it down. It’s a very readable thriller with a well done narrative structure of two narrators, one being our psychopathic ‘influencer’ Aaron and the other being awkward but observant Crystal. Through both of their perspectives we see the making of a cat and mouse game as Aaron slowly dismantles Crystal’s life and isolates her from her friends, and as Crystal tries to figure out a way to expose him for the dangerous villain he is. We can slowly start to tell what Aaron is plotting on one hand, but on the other we can see Crystal coming up with her own counter moves, and the tension of seeing who ends up on top propels the story. And as someone who used to have an unfortunate hyperfocus on serial killers, I definitely picked up on a lot of what Cesare was referencing. It’s also just a wicked take on how social media stars and influencers build upon parasocial relationships to create a profit, whether that’s money in our world or Manson-like control and violence mongering to make oneself feel powerful in the story at hand. Cesare isn’t afraid to really go balls to the wall in disturbing content in this book, but it makes his point (also, note that this book has instances of animal abuse, sexual assault, and many murders including that of a pregnant person, just to put some content warnings out there. Also, the book has a page of content warnings to refer to). It’s just a thriller that really worked for me.
But my favorite part of this book was the character of Crystal, our protagonist who can see right through Aaron due to her incredible intuition and pattern recognition. Crystal is very observant and perceptive, but she is also riddled with anxiety and awkwardness and constant worries about the status of her friendships and how her friends perceive her. If we’re being honest, Crystal was a LOT like me in high school, never quite feeling like she totally fit in with her peers and even her friends outside of perhaps one or two exceptions, and I thought that she was very, very endearing because of it. In fact, I also really enjoyed (as much as one can, I suppose as a villain’s perspective!) Aaron’s POV chapters as we see his manipulations, his deviousness, and his absolute sociopathy. It’s a shocking contrast between the two main POVs, and I thought that Cesare nailed both of them pretty well. Some of our supporting characters could have used a bit more oomph, specifically Harmony and Paul, as I felt like I didn’t know them well enough to know if I believed their quite heel turns as happy lapdogs to Aaron’s plots and plans no matter how crazed and violent, but I’m willing to suspend my disbelief a bit just because I enjoyed so many other things about the book.
Me finally getting to “Influencer” took some time, but I’m thrilled I finally got the kick in the pants I needed to pick it up. If you are looking for some more fast and fun reads as the summer winds down, check this one out for sure!
Rating 8: Fast paced, twisted as hell, and suspenseful until the end, “Influencer” is a darker tale from star on the rise author Adam Cesare!
Reader’s Advisory:
“Influencer” is included on the Goodreads list “Fiction About Influencers”.
The Library Ladies 